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bsi. 9001:2015 Certified
Established in 1979
4.6 Star Google Rating
Free Samples Available
Premium UK Supplier
Architectural collective Sheppard Robson has specified Gooding Aluminium’s Simplicity corrugated aluminium profiles for the new hub by Premier Inn hotel in London Marylebone, demonstrating how precision-engineered feature facades can elevate city centre developments.
The anodised aluminium panels are the finishing touch to this cleverly designed city centre hotel with compact rooms. They provide a refined, contemporary look, delivering both aesthetic appeal and long-term durability in a high-traffic urban location.
Part of Gooding Aluminium’s modular panelling system, the Simplicity corrugated aluminium panels were chosen to create a dynamic, textured facade that brings rhythm and interest to the hotel’s front and side elevations.
The symmetrically profiled extruded aluminium panels, installed vertically across seven distinct areas of the building, add visual depth while maintaining clean lines and modern elegance.
Designed with ease of installation in mind, Simplicity panels allow for secret fixing in either vertical or horizontal orientation on vertical surfaces. For the hub hotel, RFL Facades, the installer, assembled approximately 160m² of GA CP78 corrugated panels on site, ensuring a seamless fit and precise alignment. The panels’ 175mm cover width, coupled with the single design twin-set trim (serving as end stops and external or internal corner components) enabled the creation of a continuous, curvaceous effect across the facade.
Gooding Aluminium’s Simplicity profiles are supplied with pre-drilled holes in the unseen fixing flanges, streamlining installation and reducing site time. The panels used for the hub by Premier Inn feature a special Blue/grey anodised surface finish offering an attractive, natural metallic sheen. The anodised finish not only looks elegant but also provides excellent resistance to scratching, weathering, and UV exposure, ideal for a busy central London setting.
Specifier: Sheppard Robson
Main Contractor: Gilbert Ash
Client: Premier Inn
Product: GA CP78 corrugated aluminium profile
Total Coverage: 160m² across seven separate zones
Finish: Blue/Grey Anodised
In addition to aesthetic versatility, Simplicity’s modular system design makes it straightforward to adapt panels to fit internal or external 90-degree corners, or end stops – essential for projects like the hub hotel, where compact site constraints demand both design flexibility and precision.
The anodised aluminium facade panels specified by Sheppard Robson for the hub by Premier Inn contribute significantly to the hotel’s sophisticated, urban identity. The lightweight yet robust nature of aluminium reduces structural load on the building which is a key consideration in sustainable façade design.
Gooding Aluminium is a leading UK supplier of aluminium profiles and sheet materials, specialising in the architectural market. By combining decades of expertise with modern fabrication techniques, GA helps architects, contractors, and developers realise striking, durable, and sustainable solutions in aluminium.
Explore how GA’s Simplicity corrugated aluminium system has transformed other developments, including The Pavilion at Millers Quay, Birkenhead, where the same GA CP78 profile was used to striking effect, creating bold, contemporary facades as part of a major regeneration scheme.